Interests Become Innovation

The Title sounds different right !? We people don’t believe things without proof then who was going to substantiate that interest creates innovations….It’s the Italian super car manufacturer Ferruccio Lamborghini. Being born in the family of farmers, he never dissolved his interest in mechanics. After serving his country during World War II , he understood the demand for farming utilities. He started Repurposing the military Equipments into Tractors. After succeeding in the tractor business like every middle-aged man he wished of buying his dream car. In 1958, he bought a Ferrari. Ferruccio Lamborghini with his knowledge in mechanics ended up with ideas for making the existing Ferrari to the better version of it . He thought that Ferrari would be too noisy and rough to use on road and had faulty clutch assembly that often need servicing.

Ferrari’s were arguably the reigning superpowers of the luxurious sports market in an automobile during the early 1960s when Lamborghini took his complaints all the way to Enzo. Enzo humiliated young tractor manufacturer Lamborghini for making technical corrections in his popular Ferrari cars. Ferruccio Lamborghini’s hobby of driving fast cars turned into passion for life. Enzo’s humiliation lit up the midnight lamps for Lamborghini who worked rigorously in designing his V12 and in just 4 months launched Lamborghini 350 GTV at the Turin motor show in October 1963. By the end of 1964 Lamborghini sold his first 13 cars and , the humble tractor manufacturer proved to be a thug rival over the years. It’s never a good idea to underestimate your critics! Finally, Enzo Ferrari got screwed up through his criticism.